Brand DNA is the soul of business that carries your purpose,
unique values, beliefs and personality. It is the visual and emotional expression of
who you are.
We help our clients build the right brand DNA so they can tell their stories better,
to build reputation and trust.
Key elements of Brand DNA includes:
- Brand Identity
Logo, Website, Colour, Typeface, Tagline
- Brand Essence
Brand expressed in 3 adjectives
- Brand Promise
Offering that's unique & stands out
- Brand Personality
Characteristics, tone, influence & customers perception of the brand