There are no cases of Hobson’s choice when an employee picks the firm he decides to work in. In other words, it’s no more ‘you take it or you leave’. With a huge boost in new businesses, there is no slump in employment around. So it does definitely feel like a competition for the employers to recruit the best talents. That’s when companies start to lure talents while carefully weaving an employer branding strategy. How does one do it? How does one consistently do it?
Doing everything that makes a brand stand out becomes essential for all brands. When brands decide to go back to their drawing boards, there are few reasons to consider Employer Branding as a priority.
When a company stops its branding efforts, it has a significant detrimental effect on their presence (brand recall and brand recognition). A hard built brand can never go through that. Though employer branding has no quick fixes, the actions companies take today can accelerate the process. The positive outcomes are worth a try. A company begins to get noticed with the reputation it has built for itself. This, in turn, attracts top talents giving a competitive advantage over other companies.
As the famous saying goes “People Leave Bosses Not companies”, but it is often the company that bears the brunt. So continued efforts to keep up the brand reputation becomes mandatory. Employee engagement and satisfaction surveys are paramount in achieving a good reputation and maintaining a healthy culture. Happy employees are the brand ambassadors of the company.
On that note, when a brand goes ‘Viral’ for their good deeds, the company becomes ‘sought – after’. What more one would need knowing they are being loved! This may sound like an excerpt from a romantic prose. But being desirable is the mantra! This will not only help in hiring good talents but will also stop attrition, making the brand a forte of trustworthy employees.
Employee stories provide credibility and an affinity towards the brand. When people vouch for us that becomes a natural branding process. It is the responsibility of the company to maintain a long-term strategy to manage awareness, presence and perceptions of their employees and investors.
Happy employees are more creative resulting in more productivity. A successful brand needs no advertisement. This saves the penny in every form. An efficient employer branding is the magic ingredient for a sustained success. Think no more. Give it a go! Give your brand the right attention it deserves.