6 Steps to build your brand.
By Definition ” Brand building is the process of shaping customers emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan that stands the …
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5 reasons why Personal Branding is important
If you are born, you are a brand. Your personal brand is people’s perception about you. Regardless of what you do, people will have an opinion about you. “Who am I?” This may sound like an …
Say Aye to Employer Branding Now!
There are no cases of Hobson’s choice when an employee picks the firm he decides to work in. In other words, it’s no more ‘you take it or you leave’. With a huge boost in new …
Why should start-ups invest in branding?
As an entrepreneur you have followed your dreams, taken risks and made enough sacrifices. You have got that first round of funding from investors and even rented an office. Your adrenaline …